I think it's important for bands to show some creativity when choosing a name. When I see a name like The Beat or The Band or The Jam, I think their music is going to be just as bland as their name. (Even though at least one of those bands is really good.) With just a little tweak, The Beat can become The Beatles, a smart and amusing pun.
The Beat: 0.5
The Beatles: 7.5
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